Userguest, a Moroccan startup specializing in hospitality, has secured €2.2 million ($2.4 million) in a seed funding round led by Al Mada Ventures, with participation from CDG Invest, Saviu Ventures, UM6P Ventures, Kalys VC, Plug & Play, and angel investors.
Founded in 2018, Userguest is a fully automated tool that helps hotels optimize their direct revenue through their websites by personalizing messages and offering intelligent incentives to visitors.
Hicham Benyebdri, co-founder of Userguest, said, “This investment reflects our investors’ confidence in our vision to create an automated tool that enhances conversion rates and increases revenue for hotels. After solidifying our market presence and earning the trust of leading hotel brands, we are now ready to elevate Userguest to new heights, improving hotel performance and enhancing the user experience for both hoteliers and travelers.”
Userguest currently operates in over 30 countries and has contributed to generating more than $100 million in direct revenue for hotels since 2019. The new funding aims to accelerate the company’s growth and introduce new, innovative features and products. A significant portion of the funding will be allocated to supporting the sales team, enabling the company to expand into key markets and strengthen its position in optimizing direct revenue.
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