Twist, a platform by e& Egypt, has announced a new collaboration with the leading e-commerce platform Jumia to provide its Twist TV services, which specialize in offering movies, TV series, and programs, to Jumia’s customers. The agreement was signed by Engineer Ahmed Yehia, CEO of e& Digital Applications and Financial Technology, and Abdellatif Olama, CEO of Jumia Egypt.
This partnership aligns with Twist’s strategy to expand its entertainment services and reach a wider audience by offering unique features and diverse content through Twist TV, the leading entertainment destination in Egypt. Additionally, Jumia aims to enhance its engagement with its target audience more effectively by providing entertainment content to its customers through this collaboration.
Exclusive Offer for Jumia Customers
As part of this collaboration, Jumia customers will be able to enjoy a free one-month subscription to Twist TV. The offer is available to customers who have made any purchases in the last three months, as well as those who have added products to their favorites list, or shopping cart, or browsed any sections within Jumia’s platform.
Twist TV’s Diverse Entertainment Library
Twist TV, launched by e& Egypt, provides a vast library with over 16,000 hours of diverse entertainment content, including popular Hollywood movies, Arabic and international TV series, TV shows, documentaries, and children’s entertainment.
Statements from the Executives on the Partnership
Engineer Ahmed Yehia expressed his enthusiasm for the collaboration, stating: “We are excited about this partnership, which will allow Jumia customers to access Twist TV‘s digital library, offering them a unique entertainment experience. We believe this cooperation will strengthen Twist TV‘s position as a leading digital entertainment platform in Egypt.”
He added, “This step is an important part of our strategy to enhance our digital presence and expand our entertainment services. We are confident that partnering with Jumia will allow us to reach a broader user base, contributing to sustainable growth for Twist TV.”
On the other hand, Abdellatif Olama expressed his pleasure with the collaboration, stating: “At Jumia, we aim to provide comprehensive experiences that meet the diverse needs of our customers. Through this partnership with Twist TV, we can offer our customers a unique entertainment experience while enhancing their e-commerce journey with Jumia.”
He concluded by saying: “Our partnership with Twist is part of our strategy to provide added value to our customers by combining online shopping with premium digital entertainment content, meeting the current demands of today’s consumers.”
