- Sheba Joy, a mobile gaming studio, announced the closing of a pre-seed funding round worth SAR 1.1 million ($293,000), led by Merak Capital.
- The company recently relocated its headquarters to Riyadh while maintaining its Dubai office, in line with Saudi Arabia’s Vision 2030 to become a global hub for the gaming industry.
- Sheba Joy has already released two games and is preparing to launch four new titles in 2025 with the support of the new funding.
Sheba Joy, a mobile gaming studio, announced the closing of a pre-seed funding round worth SAR 1.1 million ($293,000), led by the Saudi venture capital fund Merak Capital. The funding aims to support the company’s plans to produce world-class games originating from Saudi Arabia for an international audience.
Founded in 2021 as a mobile gaming studio with ambitions beyond the region, Sheba Joy has, in just four years, succeeded in attracting investor interest and is now entering a new phase of expansion.
Although it initially launched outside Saudi Arabia, Sheba Joy made a strategic decision to relocate its headquarters to Riyadh while maintaining its Dubai office. This move aligns with Saudi Arabia’s Vision 2030, which seeks to transform the Kingdom into a global hub for the gaming industry.
The company has already published two games on online stores and is preparing to launch four new titles in 2025, leveraging the new funding to expand its production lines and attract top talent.
Merak Capital’s investment is not just financial support but part of its strategy to foster the growth of the gaming sector in the Middle East and North Africa. This partnership strengthens Sheba Joy’s mission to deliver globally competitive games with a touch that reflects the region.
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