- Tactful AI Announces Return to Founders to Launch New Expansion Phase in the Gulf and Europe
- Company Regains Full Ownership Following Previous Acquisition by European Firm Dstny
Egyptian startup Tactful AI, known for its AI-powered customer experience solutions, has announced the start of a new chapter after its co-founders,Mohamed Elmasry and Mohamed Hassan, regained full ownership of the company..
In 2022, Tactful AI had been acquired by European company Dstny as part of its strategy to expand into the AI-driven CX market.
However, the co-founders have since opted to pursue an independent path, aligned with their regional growth ambitions.
A Clear Roadmap to the Gulf and Europe
According to the company, the new phase will focus on expanding across Middle Eastern markets, particularly Saudi Arabia and the UAE, with plans to enter the UK and Western Europe in the near future.
This move reflects a strategic vision to establish a sustainable regional and global presence in the AI-enabled customer experience space.
Strategic Investment in a Homegrown AI Product
Over the past three years, Tactful AI has invested over $5 million in developing proprietary AI solutions, culminating in the launch of the first fully Egyptian-built platform for customer experience management.
Currently deployed across several markets in the Middle East and Europe, the platform enables companies in retail, hospitality, and financial services to deliver faster, more personalized customer interactions.
Tangible Results and Revenue Growth
Company data shows that clients using the platform have achieved digital revenue increases of 15% to 35% within a short timeframe, thanks to improved engagement and conversion rates.
The platform supports real-time management of customer interactions across all digital channels, significantly boosting the efficiency of customer service teams through smart automation.
Flexible Solutions and a Diverse Client Base
Tactful AI offers no-code, flexible solutions enhanced by real-time analytics that support more informed decision-making.
Its services span a wide range of industries—including telecom, public sector, and e-commerce—and its client portfolio includes brands such as Fairmont, Address Hotels, El-Araby Group, L’azurde, and Erada Microfinance.
Competing Regionally with Global Solutions
The company positions itself as a regional alternative to global players like Zendesk, Intercom, and Genesys, relying on its homegrown technology and distributed teams across Cairo and Cambridge.
Tactful AI continues to invest in R&D to strengthen its AI capabilities and maintain its competitive edge internationally.
Rethinking Customer Experience from Within
Mohamed Elmasry , co-founder and CEO, emphasized that the company is now focused on “redefining customer experience in the Arab region,” describing the latest move as a turning point—not an end, but a new beginning—for Tactful AI.
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