- MTNC Announces Investment in BKS to Support Luxury Fashion Commerce in MENA
- The investment aims to boost e-commerce in the Middle East and promote sustainable fashion experiences
Move the Needle Consultancy (MTNC), a consulting firm specializing in e-commerce, has announced its investment in Best Kept Shared (BKS), the UAE’s first platform dedicated to the rental and resale of luxury fashion.
Investment Details
This strategic move aligns with MTNC’s vision to strengthen its presence in the circular fashion economy and support BKS in solidifying its role as a leading player in shaping the future of luxury access across the Middle East.
Often referred to as the “Airbnb of fashion,” BKS enables women to rent designer pieces directly from curated personal wardrobes across the region, offering a unique and sustainable fashion experience.
Kelly Power, co-founder of Best Kept Shared, stated:
“As fashion rental becomes a key discovery channel for luxury brands, major global retailers such as Selfridges and Net-a-Porter are incorporating this model into their direct-to-consumer (D2C) strategies.”
She added:
“With MTNC’s support, we are now focused on enhancing our tech infrastructure, expanding our brand partnerships, and growing our customer base across the region.”
About MTNC
Marie Gabriel, founder of MTNC, brings over 25 years of experience in the retail and e-commerce sectors, having held leadership roles at global companies including Amazon, Souq.com, and Namshi.
About Best Kept Shared
Founded in 2023, Best Kept Shared is the region’s first platform that enables women to rent, lend, or sell luxury fashion pieces from their personal wardrobes through a peer-to-peer model.
The platform promotes sustainability in the fashion industry and provides a more affordable and conscious alternative to traditional shopping.
العربية (Arabic) To read the article in Arabic, click here
