- Journify doubled its valuation and achieved 5x revenue growth in just 6 months, while expanding into Saudi Arabia, the UAE, and the wider GCC.
- Clients like Jarir and Baytonia saw significant improvements in ROAS and reduced cost per purchase by activating their first-party data on platforms like Meta and TikTok using Journify’s AI tools.
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Backed by funding from Shorooq, Bunat Ventures, and Plug and Play, Journify will accelerate its AI roadmap, expand its team, and strengthen its presence across the Gulf.
Journify, a UAE-based platform, is transforming how brands in the GCC leverage first-party data to drive measurable growth. The company has doubled its valuation and achieved 5x revenue growth within just six months, while actively expanding into Saudi Arabia, the UAE, and across the Gulf. It has quickly become the go-to partner for brands seeking performance-driven, privacy-compliant marketing solutions.
The digital advertising landscape in the MENA region is facing major shifts: stricter privacy laws, the end of third-party cookies, and higher expectations for return on investment. Journify addresses these challenges by enabling brands to activate their first-party data on major platforms like Meta, TikTok, Snapchat, Google, and X—converting insights into scalable marketing performance.
This growth is fueled by partnerships with future-focused brands. For example, retail giant Jarir used Journify’s platform to activate its first-party data on Meta, resulting in a 18 % increase in Return on Ad Spend (ROAS) and a 51% drop in Cost Per Purchase (CPP). Similarly, furniture marketplace Baytonia used Journify’s tools on TikTok to achieve an 80% boost in ROAS and a 44% decrease in CPP, proof of Journify’s direct impact.
These results reflect Journify’s core mission: making first-party data activation both simple and powerful in an era where attention is fragmented.
To meet rising demand, Journify is accelerating its AI roadmap, focusing on agentic AI systems that enable 1:1 personalization at scale. The company is growing its teams and presence across the Gulf and plans to launch autonomous agents that support hyper-personalized experiences, smart targeting, media optimization, and better conversion rates throughout the customer journey.
“In today’s privacy-first world, businesses need tools that deliver growth and profit,” said Taoufik El Jamali, Co-Founder and CEO of Journify. “We’re reimagining brand-customer relationships, and our mission is to empower businesses of all sizes to leverage first-party data effectively. The results speak for themselves.”
The timing is ideal. MENA is one of the world’s fastest-growing digital ad markets. According to IAB MENA, digital ad spending grew by 20% in 2024, reaching $7 billion. Yet, many brands still struggle with data fragmentation, lack of transparency, and weak measurement systems.
“Brands in this region increasingly demand more transparency and results from their marketing,” said Ian Manning, Executive Director of IAB MENA. “Solutions built on first-party data, AI, and measurable ROI will lead the next phase of growth.”
To fuel this momentum, Journify secured strategic investments from Shorooq, Bunat Ventures, and Plug and Play. The funding will accelerate Journify’s AI development, expand its engineering, product, and commercial teams, and push further into key GCC markets.
“The clarity and execution of the team’s vision impressed us deeply,” said Omer Zabit, Partner at Shorooq. “Journify is solving one of the biggest pain points in digital advertising: the underutilization of first-party data. This is the infrastructure marketers will depend on over the next decade.”
As the region’s digital space evolves, Journify is set to define the next standard in privacy-first, AI-powered marketing.
العربية (Arabic) To read the article in Arabic, click here
