- Palm obtained a license from the Financial Regulatory Authority (FRA) to manage and establish investment portfolios, enabling direct management of individual investments.
- The platform offers competitive daily returns, flexible savings plans, and goal-based options such as education, marriage, or home ownership.
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The Pre-Seed funding round was led by 4DX Ventures, with participation from Plus VC and several angel investors from around the world.
Palm, Egypt’s first digital platform for goal-based incentivized saving, has officially launched the country’s first investment platform designed around personal goals and incentives.
The launch follows the successful completion of a Pre-Seed funding round led by 4DX Ventures, with participation from Plus VC and several individual investors from across the globe. Palm has also received its license from the Egyptian Financial Regulatory Authority (FRA) to manage and establish investment portfolios, giving it the ability to directly manage clients’ investments with institutional-grade expertise.
Through the Palm app, now available across all app stores, customers can begin their savings journey in just minutes, easily funding their goals via Instapay or bank transfer. The platform provides competitive daily returns, with no fees on deposits, withdrawals, or transactions, ensuring a seamless and flexible user experience.
Palm collaborates with a wide network of merchants and partners across industries such as travel, healthcare, consumer electronics, and home appliances. This allows customers to link their savings to tangible life goals like education, marriage, or purchasing a new home or car. Beyond goal-based saving, customers can invest in professionally managed portfolios across asset classes including gold, fixed income instruments like treasury bills and bonds, and Egyptian-listed equities. All funds are safely held within Egyptian banks and invested in regulated financial instruments to ensure the highest levels of security and protection.
Founders’ Statements
Mazen El Kurdany, Co-Founder and CEO of Palm, said:
“For the first time, Egyptians can enjoy a smooth, goal-driven savings journey with institutionally managed portfolios designed to grow their wealth and improve financial well-being. Receiving the FRA license is not just a regulatory milestone; it’s a testament to our mission of making professional investment management accessible to everyone.”
He added:
“With a single app, users can plan their life goals, grow their money, and spend smarter through our merchant network. It’s not just about setting money aside—it’s about making every pound work harder, cutting costs in key areas, and turning investment into an experience people look forward to.”
Co-Founder Ahmed Ashour explained:
“Egyptians face real challenges when it comes to saving. Either they spend time and money trying to learn investing on their own, or they leave their savings stagnant, losing value over time. Palm changes that equation by offering professional financial services that were once exclusive to high-net-worth individuals.”
He continued:
“Our mission goes beyond wealth accumulation—we help people spend smarter every day through exclusive merchant discounts, giving their savings added value. Ultimately, we’re giving people back their time and peace of mind, so they can focus on their families, careers, and passions while we handle the rest.”
The launch of Palm marks a bold step towards reshaping the future of personal finance in Egypt and the wider region. By combining smart saving, flexible investment, and real-life incentives, Palm aims to be the financial partner of choice for individuals seeking to manage their savings, optimize their spending, and live a better lifestyle aligned with their goals and ambitions.
العربية (Arabic) To read the article in Arabic, click here
