- 14 new categories added across Campaign, Team, and Individual awards
- Shortlist decided by 85 expertjurors from public, private, and government sectors
- Spotlight now shifts to the grand finale on22 October in Riyadh
The highly anticipated shortlist of nominees for Athar Awards 2025 has been revealed, setting the stage for the boldest and most dynamic edition of Saudi Arabia’s biggest celebration of creativity and innovation.
With 14 new categories added this year, the competition now spans more than 35awards across Campaign, Team, and Individual segments, spotlighting breakthrough ideas, game-changingorganisations, inspirational leaders, and some of the brightest young talentdriving Saudi Arabia’screative surge.
This year’s edition, taking place on 22 October 2025 at the Four Seasons Hotel Riyadh, will bring the curtain down on Athar – Saudi Festival of Creativity in one spectacular night, wherethe sharpest creative minds and innovative, ground-breaking campaigns will be honouredin the presenceof over 800industry leaders and professionals, brands, and rising stars.
This year’s shortlist was drawn from hundreds of entries and selectedby a panel of 85 distinguished jurors from across the public, private, and government sectors.
Chosenbased ontheir proven expertise and influence, the jury reflects the diversity and dynamism of the industry itself, with around 60% returning from previous editionsas speakers, exhibitors, or winners, underscoring a shared commitment to nurturing creativity in Saudi Arabia and building a thriving ecosystem for future talent.
Every shortlisted entry has gone through a rigorous, multi-stage evaluation, judged on criteria spanning research, idea, strategy, execution, and results for Campaigns; leadership, innovation, and industry contribution for Individuals; and growth, culture, and industry advancement for Teams.
It’s this process that ensures only the most transformative work and creative marketing efforts that further the goals of Saudi Vision 2030 make the cut.
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