- e& money and Contact Financial integrate their apps to enhance AI-powered consumer financing services
- The partnership facilitates installment and flexible purchase services for customers through mobile applications
e& money, a subsidiary of e& Egypt, has signed a partnership agreement with Contact Financial Holding to introduce innovative financing solutions aimed at enhancing consumer finance services.
The partnership will integrate the “My e&” and “e& money” applications, offering customers a seamless and fully digital experience.
The agreement was signed on the sidelines of the 45th edition of GITEX Dubai, held from October 13 to 17, 2025.
Agreement Highlights
The agreement enables a fast, fully digital financing experience through alternative credit scoring models powered by artificial intelligence and data analytics.
This allows customers to apply for and contract installment programs from Contact, receiving instant approval on their credit limits within seconds—through simple, hassle-free steps and with repayment periods of up to 60 months.
The partnership also includes the launch of exclusive financing programs for e-wallet users, granting e& money wallet holders unprecedented flexibility to refinance their previous transactions.
This collaboration enhances customers’ purchasing power and offers personalized financial solutions designed to help them manage their financial needs and resources more effectively.
It also reflects both parties’ commitment to promoting financial inclusion and expanding access to digital financial services across the Egyptian market.
Collaboration Goals
Eng. Ahmed Yehia, CEO of e& Financial Technology and Digital Applications at e& Egypt, stated:
“This alliance with Contact marks an unprecedented step toward redefining the digital financing experience in Egypt and the Middle East, by introducing the concept of embedded consumer finance within digital applications and providing a fully seamless and instant financing journey powered by the latest AI and data analytics technologies.”
He added:
“At e& money, we are committed to driving the transition toward a fully digital economy and genuine financial inclusion through innovative technological solutions that facilitate access to finance and give customers greater freedom and flexibility in managing their financial lives—further solidifying our position in the region’s fintech landscape.”
Meanwhile, John Saad, CEO of Contact Financial Holding, commented:
“This agreement helps empower new customer segments through innovative digital solutions based on AI and data analytics, expanding our customer base, enhancing financial inclusion, and leading the digital transformation of Egypt’s non-banking financial sector. It contributes to shaping a more innovative financial future for Egypt and the Middle East.”
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