- Bonat announces the closing of its $6 million Series A funding round, led by Tali Ventures with participation from anb Seed Fund, Rua Growth Fund, RZM Investments, and a group of prominent angel investors.
- The company aims to launch new tools for personalized marketing automation and expand its presence across the Saudi and GCC markets.
Saudi Arabia-based Bonat, an AI-powered customer engagement and loyalty management platform, has closed its $6 million Series A funding round, led by Tali Ventures, the corporate venture capital arm of stc Group, with participation from anb Seed Fund, Rua Growth Fund, RZM Investments, and a network of prominent angel investors.
The funding will be used to develop Bonat’s AI-driven products, launch new personalized marketing automation tools, and expand its footprint across Saudi Arabia and the wider GCC region.
Founded in 2019 by Saud Binsaeed, Bonat helps merchants convert walk-in visitors into loyal customers through AI-powered analytics, behaviour-based marketing automation, and integration with digital wallets. Today, the company supports thousands of retail and F&B brands in the Kingdom, connecting with over six million users.
Motaz Alangari, Group Chief Investment Officer at stc Group, said:
“Customer engagement is the foundation of loyalty and growth in the digital economy. Our investment in Bonat reflects our commitment to empowering merchants with smarter digital tools and advancing the Kingdom’s digital transformation in line with Vision 2030.”
Khalid S. Alghamdi, CEO of anb Capital, added:
“The customer success platforms market is projected to triple to nearly $180 million by 2030, while the broader CRM space is set to surpass $1.46 billion by 2033. Bonat sits at the center of this transformation, delivering AI-driven engagement tools to power a fast-growing digital economy.”
Saud Binsaeed, Founder and CEO of Bonat, commented:
“This investment marks the beginning of a new chapter for Bonat—accelerating our growth, advancing AI integration, and enabling businesses to turn every customer interaction into a revenue opportunity. We’re proud to be building one of the region’s most impactful data-driven engagement platforms.”
Turki Aljoaib, Managing Partner at Rua Growth Fund, said:
“Bonat is reshaping how Saudi businesses connect with their customers. From in-store analytics to digital wallets, the platform empowers SMEs to compete in a cashless, data-driven economy, We’re proud to support their next phase of growth.”
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