- WakeCap, a Saudi construction-tech startup, has acquired Brazil-based Trackfy, a company specializing in operational safety and workforce management, marking its expansion into Latin America.
- Founded in 2017 by Dr. Hassan Albalawi and Ishita Sood, WakeCap offers a sensor-based platform that provides real-time visibility of construction sites, tracking productivity, workforce, and project progress to enhance safety and efficiency.
- The acquisition follows WakeCap’s $28 million funding round in May 2025, aimed at global expansion across the U.S., Latin America, and Asia, supported by senior hires from Snowflake, Bain, Deloitte, OpenSpace, and Careem.
WakeCap, a construction technology startup headquartered in Riyadh and Silicon Valley, has announced the acquisition of Brazilian company Trackfy, a specialist in operational safety and workforce management solutions for the industrial sector. This acquisition marks not only WakeCap’s entry into Latin American markets but also a strategic milestone in advancing its vision of completing the full construction lifecycle—from construction to day-to-day industrial operations.
Founded in 2017 by Dr. Hassan Albalawi and Ishita Sood, WakeCap began its journey in the United States, secured its first major client in Dubai, and later relocated its regional headquarters to Saudi Arabia to be closer to clients involved in the Kingdom’s Giga Projects.
Built on sensor-based technology, the WakeCap platform serves as an operational intelligence and control system that delivers real-time, comprehensive visibility across construction sites—covering workforce data, productivity insights, and project progress—transforming complex job sites into safer, smarter, and more predictable environments.
In an interview with Arabia.Inc, De-Ann Eisnor, President and Chief Strategy Officer at WakeCap, stated that the acquisition of Trackfy goes beyond geographical expansion and represents a strategic alignment that complements the company’s full construction lifecycle vision.
She explained that the move follows WakeCap’s $28 million funding round closed in May 2025, aimed at accelerating global expansion across the United States, Latin America, and Asia.
Eisnor said:
“Trackfy is a key part of our plan—it adds Operations and Maintenance (O&M) capabilities that make our platform even more integral to our clients and strengthen its internal economy. At the same time, we’ve attracted senior executives from Snowflake, Bain, Deloitte, OpenSpace, and Careem to scale the product, expand to new markets, and manage operations in Saudi Arabia, the UAE, the U.S., Latin America, and Asia. The result: more markets, broader product reach, and greater value per customer—all on one unified platform.”
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