- Yasmina raised $2 million in a Seed round backed by investors focused on beauty and tech.
- The platform aims to digitize beauty and personal care services, with expansion plans across the GCC and Arab markets.
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Funds will be used to enhance the app, grow the team, and launch exclusive features tailored to women in the region.
Yasmina, the Egyptian-based beauty tech startup, has successfully closed a $2 million seed funding round, backed by a group of regional investors with a focus on female-centric digital services and wellness innovation.
The funding aims to accelerate Yasmina’s mission of digitizing beauty and personal care services for women across the MENA region. The platform connects users with vetted beauty professionals through a mobile app that enables appointment booking, service reviews, and at-home visits, all tailored to the user’s preferences.
Yasmina plans to use the new capital to:
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Enhance its technology stack, including AI-based personalization and scheduling systems.
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Expand its team, particularly in product, operations, and customer experience.
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Scale into new markets, including the UAE and Saudi Arabia, where demand for tech-enabled beauty services is growing rapidly.
Founded in 2023, Yasmina has already served over 50,000 women in Egypt, offering services ranging from hairstyling and skincare to wellness treatments and home spa experiences. The company partners with certified beauty professionals and salons, ensuring service quality and safety standards.
“Our goal is to empower women with easy access to trusted beauty experiences anytime, anywhere,” said Yasmina’s co-founder and CEO, [insert name]. “This funding milestone brings us closer to making Yasmina a go-to platform for every woman in the region.”
With the rise of beauty tech and the growing preference for personalized, on-demand services, Yasmina is well-positioned to become a regional leader in the digitized beauty care space.
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