- Lucidya announced the closure of a Series B investment round worth SAR 112.5 million, marking the largest AI-related funding round in the Middle East and North Africa.
- The round was led by Impact46, with participation from new strategic investors including Wa’ed Ventures, Takamol Ventures, and SparkLabs, alongside returning investors.
- Lucidya plans to expand its investments in AI agent solutions, aiming to automate customer interactions and enhance user experience across support, marketing, and sales functions.
Lucidya, a customer experience management (CXM) company powered by artificial intelligence, announced the closure of a Series B funding round worth SAR 112.5 million (USD 30 million), making it the largest AI-related investment in the Middle East and North Africa.
The round was led by Impact46, with participation from new strategic investors including Wa’ed Ventures, the investment arm of Aramco, government-backed Takamol Ventures, and SparkLabs. Previous investors such as Rua Growth Fund and ARG also joined the round.
Founded in 2016, Lucidya focuses on developing Arabic-language AI solutions to enhance customer experience across various sectors. The company plans to invest in expanding its AI Agents solutions, transforming its platform into a comprehensive digital system that enables businesses to automate customer interactions in support, marketing, and sales while ensuring compliance with regulations such as the Personal Data Protection Law (PDPL).
The funding will be used to scale operations, advance technologies, and enter new markets in the region.
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