- Hakbah was named one of the World’s Top Fintech Companies of 2025 by CNBC, in recognition of its impact on financial inclusion and its pioneering use of AI to transform traditional group savings into a digital experience.
- The platform has surpassed 1.3 million registered users—70% of them are youth, reflecting Hakbah’s role in promoting sustainable saving habits among underserved segments in Saudi Arabia.
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Backed by strategic partnerships with leading institutions like Riyad Bank, Al Rajhi Bank, and Tawuniya, Hakbah is one of the fastest-growing fintech startups in MENA, offering digital savings tools tailored to real-life needs.
Riyadh, Saudi Arabia, July 23, 2025 – Saudi fintech startup Hakbah has been named one of the Top Fintech Companies in the World for 2025 by global business network CNBC, in recognition of its impactful track record, its mission to expand savings access for financially underserved populations, and its innovative role in reshaping social savings culture through advanced AI and digital transformation. The company is building a sustainable and inclusive savings culture aligned with Saudi Arabia’s broader financial goals.
Hakbah, which is licensed by the Saudi Central Bank (SAMA) to test its innovative solutions under the Regulatory Sandbox, has surpassed 1.3 million registered users—over 70% of whom are youth. This demographic is a key segment in need of strong financial habits and sustainable savings behaviors for the long term.
Naif Abu Saida, Founder of Hakbah, stated:
“Integrating the concept of social savings into the age of artificial intelligence and digitalization has birthed a new, practical, and scalable savings culture—while preserving the original values and social roots of this tradition. Hakbah helps users build smart saving habits that benefit their families and communities and enhance financial stability across the Kingdom.”
Commenting on Hakbah’s inclusion in CNBC’s Top Global Fintech Companies, Abu Saida added:
“This international recognition by respected institutions like CNBC and Statista is a testament to the strength and innovation of Saudi fintech firms. It is also a clear reflection of the impact of the Financial Sector Development Program and the Saudi Central Bank’s strategy to foster a robust national financial ecosystem. We are proud to have reached this milestone with the support of enabling partners such as SAMA’s Regulatory Sandbox, the Digital Government Authority, the Ministry of Communications and Information Technology (via the National IT Development Program), and Monsha’at through the “Tomoh” program.”
He further emphasized,
“Nothing stands in the way of Saudi fintech companies competing globally across sectors. With strong government and private-sector backing, along with investor trust and VC funding, we are committed to delivering cutting-edge technologies with measurable social impact.”
Hakbah users have utilized the app for short-term savings goals that meet essential life needs—such as urgent medical expenses, fertility treatments, wedding costs, travel, and tuition fees, as well as funding small businesses.
In alignment with its national vision, Hakbah has forged a series of strategic partnerships with major institutions including Riyad Bank, Banque Saudi Fransi, Arab National Bank, Al Rajhi Bank, flynas, and leading insurance company Tawuniya, which provides life insurance coverage for Hakbah users throughout their savings journey.
The Hakbah digital platform and mobile application are designed to make participation in rotating savings groups (ROSCAs) simple, secure, and fast—empowering individuals and families to boost their short-term savings and establish consistent monthly saving habits.
About Hakbah
Hakbah is a Saudi-based fintech company specializing in social savings. Its comprehensive digital application is accessible to all citizens and residents in the Kingdom, particularly those traditionally underserved by the banking system—making it an inclusive and innovative solution for personal finance.
Since its launch in 2020, Hakbah has raised over $9 million in funding and has been recognized as one of the fastest-growing fintech companies in the MENA region. While the traditional social savings market in Saudi Arabia is estimated at around $20.5 billion, the average household savings rate remains low at just 1.6%, with more than 70% of citizens lacking emergency savings—highlighting the significant growth potential in this sector, in line with the Kingdom’s Financial Sector Development Program.
Hakbah is licensed by the Saudi Central Bank to operate within the Regulatory Sandbox and is supported by several national entities, including the Digital Government Authority, the General Authority for Small and Medium Enterprises (Monsha’at) via the “Tomoh” program, the National IT Development Program, and Fintech Saudi. The company has also signed multiple commercial agreements with leading Saudi banks and enterprises.
For more information, please visit: https://www.hakbah.com
About CNBC’s Top Fintech Companies in the World 2025 List
CNBC partnered with global research firm Statista to conduct an in-depth analysis of over 2,000 qualified fintech companies worldwide. The evaluation focused on a wide range of performance indicators across seven key categories: Alternative Finance, Digital Assets, Enterprise Fintech, Insurtech, Neobanking, Payment Solutions, and Wealth Technology.
Hakbah was the only Saudi company selected and one of just four from the Middle East to make CNBC’s prestigious list. It was featured in the “Wealth Technology” category, which includes companies offering digital solutions for personal financial management, online financial education, investment planning, portfolio optimization, and overall wealth management.
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