- DOO secures $1.7M in a funding round led by Merak Capital with participation from Plus VC.
- powered platform designed around Arabic dialects and local culture to deliver a personalized CX.
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Funding will accelerate product development, enhance CRM integrations, and support GCC expansion.
DOO, an AI-powered customer experience platform, announced the closing of a $1.7 million funding round led by Merak Capital, with participation from Plus VC and several strategic investors from the region.
Founded by a team of tech and entrepreneurship experts, DOO combines natural language processing (NLP) with deep knowledge of Arabic dialects and cultural nuances. This localized approach has fueled rapid adoption among Gulf-based enterprises, as customer expectations shift towards speed, personalization, and seamless digital services.
Headquartered in Riyadh, DOO sits at the center of Saudi Arabia’s digital transformation and AI innovation. The company is aligning with Vision 2030 by setting new standards for enterprise-level customer experience.
Currently, DOO works with more than 50 companies across telecom, aviation, banking, and e-commerce sectors. Its platform enables businesses to engage with customers through WhatsApp, Instagram, websites, and apps, reducing operational costs while delivering highly personalized interactions.
“Customer experience has become the new battleground, and AI is the strongest weapon to win it.”
— Ali Mohsen, Co-Founder and CEO of DOO
With the new funding, DOO plans to accelerate product development, strengthen integrations with CRM systems and e-commerce platforms, and expand its footprint across Saudi Arabia and the wider GCC.
العربية (Arabic) To read the article in Arabic, click here
