- First Baggage Logistics Aggregator in Saudi Arabia & the Middle East: Hala Bag launches a fully tech-enabled platform for door-to-door baggage transport, partnering with major players like Saudia Airlines and SITA.
- Strong Early Achievements: Over 70,000 bags processed, 30,000 travelers served, and services expanded to 20 Saudi cities, with a guaranteed 3-hour delivery for delayed or lost baggage.
-
Massive Market Opportunity & Growth Plans: With the global baggage sector valued at $20B and Saudi Arabia handling 120M+ travelers annually, Hala Bag is scaling operations ahead of Expo 2030 and FIFA World Cup 2034 while raising a funding round to expand further
RIYADH, Saudi Arabia – 28 September 2025 – Hala Bag, the fully tech-enabled baggage management and logistics aggregator platform, today announced its formal launch and commitment to eliminating baggage friction for air travelers. As the Middle East and Africa region leads global growth in baggage handling systems (projected at 11.15% CAGR), Hala Bag is pioneering door-to-door baggage transport and comprehensive handling solutions, positioning itself as a critical enabler for Saudi Arabia’s expanding aviation and tourism sectors.
Hala Bag’s Asset-Light Platform Scalability ensures it leverages existing airport infrastructure and outsourced logistics, driving down capital expenditure and maximizing operating leverage for rapid, efficient growth. This model addresses the aviation sector’s urgent demand for automation, while offering solutions that minimize mishandled bag costs, which can reach $100-200 per incident for airlines. This strategy is underpinned by Trusted Saudi Capability, evidenced by its proprietary technology platform which provides an advanced level of digital verification and real-time tracking with partners including Saudia Airlines, SITA, SGA, and Hayyakom, serving complex operational demands like Hajj and Umrah.
The Venture Studio Behind the Launch
Hala Bag is a flagship startup born out of Sinayah Venture Studio, a firm specialized in building and scaling supply chain technology companies.
As Sinayah’s Founder, Amar Alameer, explains: “Hala Bag is not just a logistics service; it is a technology-driven venture that reflects Sanayah’s vision of creating impactful companies that enhance human experiences and capitalize on the global transformation of the travel industry.”
Early Achievements and Validation
The company provides an end-to-end solution for all baggage needs, designed to give travelers complete peace of mind and time savings. Extending beyond basic handling to include specialized services like Left Behind Baggage recovery and Land & Leave check-in, Hala Bag ensures travelers can dedicate their time to their experience rather than worrying about luggage.
Hala Bag has quickly established a leading position:
- Processed and delivered over 70,000 bags.
- Served 30,000 travelers in the Kingdom.
- Expanded services across 20 cities in Saudi Arabia.
The company guarantees delivery within 3 hours for delayed or lost baggage according to regulations, coordinating seamlessly between airlines, ground handlers, and logistics providers. This agility has earned Hala Bag the trust of major national and global entities.
The Growth Journey for Hala Bag
The baggage sector, valued at $20 billion globally, represents a massive opportunity in Saudi Arabia, where annual passenger traffic surpasses 120 million travelers. With nearly 200 million bags processed each year, Hala Bag is set to play a pivotal role in elevating the Saudi travel experience ahead of global events like Expo 2030 and the FIFA World Cup 2034.
Hala Bag is currently raising a funding round to scale its services further, with plans to expand operational capabilities to additional airports, manage international baggage handling and transfer, and integrate new market-need-based ancillary services. The company recently joined the Tourism Growth Accelerator under the Saudi Tourism Development Fund.
العربية (Arabic) To read the article in Arabic, click here
