FinTech

Saudi Retail Tech Startup BirdEye Raises SAR 2.2M in Pre-Seed Round to Expand Local Operations

  • BirdEye Secures Pre-Seed Investment of SAR 2.2 Million to Expand Operations in Saudi Arabia
  • Local VC Backs BirdEye in SAR 2.2M Round to Support Tech Startups in the Kingdom
  • BirdEye Aims to Enhance Saudi Retail and E-Commerce With New Digital Solutions

BirdEye, a Saudi-based retail tech startup specializing in smart retail management solutions, has successfully closed a SAR 2.2 million (approx. $586,000) pre-seed funding round.

The investment came from a local venture capital fund focused on supporting emerging tech companies in the Kingdom.

Strategic Growth and Product Expansion

The newly raised capital will be used to expand BirdEye’s operations across the Saudi market and develop new digital products tailored to the needs of the retail and e-commerce sectors.

The company also plans to hire local talent across software development, sales, marketing, and user experience to strengthen its team and product offerings.

Enabling Digital Transformation

BirdEye aims to empower retailers in navigating the Kingdom’s rapid digital transformation through an integrated technology platform that streamlines daily operations.

This mission aligns with the Saudi Vision 2030, which emphasizes supporting SMEs and enhancing their competitiveness both locally and regionally.

Founders and Vision

Founded in November 2024 by entrepreneurs Abdullah Bin Omairah and Abdulrahman Al Hassan, BirdEye is committed to providing intelligent and user-friendly tools that help retailers overcome market challenges and deliver a more efficient and flexible customer experience.

العربية (Arabic) To read the article in Arabic, click here

محمد يحي

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صحافي اقتصادي، يغطي أخبار الأسواق والاستثمار وريادة الأعمال، ويقدّم تحليلات معمّقة تعكس تطورات الاقتصاد في المنطقة العربية
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