- OpenAI announced its acquisition of the design company LoveFrom for $6.4 billion and the launch of a new company called io, focused on developing innovative smart devices.
- io is the result of an unprecedented partnership between Sam Altman, CEO of OpenAI, and Jony Ive, the legendary Apple product designer.
- The new company aims to redefine the relationship between humans and technology by merging creative design with advanced artificial intelligence.
OpenAI has officially announced the acquisition of the British design company LoveFrom, founded by renowned designer Jony Ive, in a deal valued at $6.4 billion. The announcement coincided with the launch of an entirely new company named io, which will focus on developing smart devices that blend creative design with artificial intelligence.
The Birth of “io”: Where Creativity Meets AI
io is the result of a unique collaboration between two of the most prominent minds in the tech world:
Sam Altman, CEO of OpenAI, and Jony Ive, the legendary designer behind iconic products like the iPhone and MacBook.
Although the specifics of the devices io is working on have not yet been revealed, expectations are high — especially with a duo that combines deep technical vision with world-class design sensibility.
Ambitious Vision Reflected in Their Statements
Sam Altman said during the announcement:
“What it means to use technology can change in a profound way. I hope we can bring some of the delight, wonder, and creative spirit that I first felt using an Apple Computer 30 years ago.”
As for Jony Ive, he expressed both excitement and gratitude:
“I have a growing sense that everything I have learned over the last 30 years has led me to this moment. While I am both anxious and excited about the responsibility of the substantial work ahead, I am so grateful for the opportunity to be part of such an important collaboration. The values and vision of Sam and the teams at OpenAI and io are a rare inspiration.”
A Strategic Acquisition… and a New Era
The acquisition of LoveFrom represents a strategic move by OpenAI to expand its influence beyond software and into physical devices. The newly formed company io is expected to design products that combine natural human interaction with the advanced capabilities of AI — potentially offering an entirely new kind of user experience.
What’s Next?
While details remain scarce, the announcement of io clearly signals a shift in the tech industry — one led by bold, fresh ideas rather than repetition.
It’s clear that io is not just another new company — it’s the beginning of a new vision for how humans interact with machines, infused with the signature creativity of Jony Ive and the cutting-edge innovation of OpenAI.
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