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Flam secures $14M in Series A funding led by RTP Global, with participation from Dovetail and strategic investors.
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The company aims to expand across North America, Europe, the Middle East, and strengthen its operations in Asia.
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Flam’s immersive, app-free platform has powered campaigns for brands like Google, Samsung, Emirates, and Flipkart.
Flam, an AI infrastructure company focused on delivering seamless, immersive mixed reality experiences, announced it has raised $14 million in a Series A round led by RTP Global, with participation from Dovetail and other strategic investors.
Founded in 2021 by Shaurya Agarwal and Malhar Patel, Flam is redefining how brands engage with consumers through a frictionless, app-free platform that transforms digital touchpoints into interactive, high-fidelity mixed reality experiences.
Strategic Use of Funding
The new funding will be used to:
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Accelerate product development using GenAI technologies
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Expand presence in North America, Europe, and the Middle East
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Deepen operations in Asia
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Build proprietary infrastructure
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Scale partnerships with creative studios and platforms
“Our mission is to turn every touchpoint—digital, TV, media, retail, and fan moments—into interactive, immersive digital experiences,” said Shaurya Agarwal, Co-founder and CEO of Flam.
He added: “This Series A is heavily focused on delivering the GenAI-powered creative toolkit that brands have been waiting for—enterprise-grade tools to make every campaign engaging, measurable, and immersive.”
Impact and Global Reach
Flam has already powered campaigns for over 100 global brands, including:
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Google
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Samsung
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Emirates
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Dabur
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Ajio
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Flipkart
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Tanishq
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U.S. presidential elections
These campaigns achieved up to 49x higher engagement and 4x better conversion rates compared to traditional formats.
Flam enables AR-powered experiences across:
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TV
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Digital media
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Retail
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Print and packaging
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Out-of-home advertising
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Fan interaction platforms
Vision for the Middle East
Nishit Garg, Partner at RTP Global, commented:
“It’s time for mixed reality to go mainstream, and Flam is uniquely positioned to lead. What excites us is not just the tech, but the clarity of vision and execution. We’re thrilled to support Flam as they expand into the Middle East and beyond.”
The company plans to launch a new enterprise suite that includes:
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AI-powered 3D asset generation
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Integrated ad solutions
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No-code AR publishing tools
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Analytics dashboards tailored to sectors like retail, sports, broadcasting, and live events
Investor Confidence
Amal Parekh, General Manager at Dovetail, added:
“Flam is leading a rapidly evolving market where brands seek deeper engagement. Their scalable infrastructure and deep-tech platform open new horizons for interactive storytelling and measurable brand experiences.”
“As mixed reality becomes a core expectation rather than an experiment, Flam is already showing what’s possible. The global potential is enormous and we’re proud to partner with a team that combines technical excellence with deep marketing insight,” she concluded.
